Make every frame feel something.
A kinetic identity exploration that gives typography a playful sense of energy and depth.
Illustrative concept projectOriginal design exploration · Not commissioned client work
Concept project
ConceptMotion Lab
DisciplineCreative direction
ScopeIdentity concept · Motion storyboard
The idea.
Explore how type and a minimal set of shapes can communicate movement for a fictional motion design studio. The concept needed to be expressive while maintaining legibility.
The direction.
Layered outlines, strong contrast, and a coral-on-charcoal palette establish the motion language. This static storyboard demonstrates the visual direction and can guide a future animated sequence.